A Hungry Suitcase? RIA innovation in advertising

Internet Advertisting is a very dynamic industry. Most heavy Internet users are trained to look right through ads. Banners, Text Links, Flashing Rotating Purple Monkeys, I ignore them like macaroni salad. How can organizations get their message out to people like me?

Apparently the answer is to create a cheeky, humourous RIA featuring a hungry suitcase. HungrySuitcase.com is a front for Royal Caribbean Cruises, though that is non-obvious. On the surface, a talking suitcase will analyze your vacation needs and help you choose the perfect vacation.

Join Sammy on a trip around the house. When you see an interesting item, Surfboard, Kayak, Hammock, Ice Cold Margarita, put it inside Sammy the Suitcase. He'll have something to say about the item you chose. When you have added some items and click Choose My Vacation, Sammy will make an analysis of which vacation fits you best and tell you all about it.

The whole application is well done. The house is done in an animated style and as you switch rooms, there is an appropriate 3D feel. The application is easy to work with and the items are laid out in such a way as to be engaging.

Applications like this have more impact on sales and brand recognition than a campaign of text ads. I sent the link to HungrySuitcase.com to two other people and they shared a similar fun experience.

The future of Internet advertising will include more entertaining applications such as HungrySuitcase.com. By engaging and entertaining, savvy companies are turning Internet users into motivated marketers.